In the new Interactive Web 2.0, Facebook, Twitter, LinkedIn and blogging are tools for the prudent and wise. Through sharing experiences and collaborating with others we grow. Mormon.org harnesses the power of social media by coalescing profiles and photos of members. Visitors can search through the profiles by location and race to find people that they can relate to. In this way the testimonies of the restored gospel are more personal than simply informational material because people are interested in knowing who Mormons are, and are not interested, at least at first, in their beliefs. If visitors would like, they can leave comments or chat live. This allows people to locate true wisdom straight and actually interact with real people. This process of collaboration is more personal and marks the departure of the internet from only an information superhighway to truly a global collaboration of experience and a pathway to wisdom. If wisdom is the sum of our experience we may find ourselves largely left behind if we ignore the new wave of social media.